We are proud to welcome London Hvdson to the ASBA family!
You would have recently heard his talent in the killer band Suspect 208. London has been playing for the past 11 years and has 4 years of performing and recording. He is an accomplished drummer with a s**tload of skills in various genres and styles.He will be playing on the ASBA Rive Gauche kit Back in Black finish, with a Steel Loving You Strong metal snare.
Get ready to have your ears blown out!
What an emotion when the famous french artist Mathieu Chédid, alias -M- contacted us to create the drum kits for his "Lettre Infinie" tour… The idea? Redesign the ASBA "Design Sound" model from the 70's, entirely in transparent acrylic. The project was exciting, the challenge ambitious, and the right to make mistakes was just zero… The order was also accompanied by fully "Gold" hardware, which we had not anticipated when we manufactured our hardware in series. Despite of all this, we said yes immediately of course! Especially when Mr Mathieu Chédid himself is on the drums!
Photo credit: ©Yann Orhan
His first name is not the diminutive of Thomas (!), Tom was predestined to become a professional drummer. After numerous artistic collaborations with bands such as JFK, Joseph d'Anvers, Elliott Murphy or Superbus, Tom joined the tourbus of l'Impératrice on the highway of an international success (Europe, USA, Canada...) always bringing his Rive Gauche ASBA kit.
It must be admitted, women are still too little present in the world of drums. However, at ASBA, they have always held a prominent place in the inspiration of many creations. From yesterday to today, we pay tribute to them with the names given to some emblematic models: Virginie, Véronique, Linda, the Simone range, the Caroline pedal... Speaking of Caroline, it's partly thanks to her that we are today known and recognized worldwide. So we are really delighted to welcome Caroline Geryl as the first female endrosed artist in the history of our brand! Everything is a symbol... Caroline accompanied the Têtes Raides from 2007 to 2010, she played for Jeanne Cherhal, Daphné, Clarika, Annika and the Forest, Canine your life, Naive New Beaters, Yelli Yelli, Valephoer... Caroline is currently on stage with Pomme, the very young singer from Lyon, Album Revelation 2020 of the Victoires de la Musique.
Brian Irving, based in Los Angeles California, is known for live performances, videos, and recording with highly respected musicians like Gilby Clarke of Guns 'n Roses, Glenn Cornick (Jethro Tull) or Tom Peterson (Cheap Trick). He learned to 'Keep It Simple', to drum for the song and not for the ego - distinguished by a big, boomin’ sound! Vintage drums from his collection have ended up with Tré Cool (Green Day), recording studios such as Abbey Road/EMI, Sound City, and even the movie, 'Bohemian Rhapsody'. Brian has two new projects, soon to be released. He continues to get a big drum sound and play solid, tight rock 'n roll - with his new ASBA kit Révélation, Alice Copper finish...
"Last Train is the best thing that happened to French rock since Noir Désir." These are the words of praise spoken by Francis Zegut, the famous PopRock Mister of radio station RTL2. With more than 250 concerts to their credit worldwide, Last Train is one of the great musical slaps in the face in recent years. If Antoine prefers vintage kits for the stage (and 26' bass drums!), it's with his new Revelation snare drum that he sends his groove right in our faces. With Last Train, our heart beats like a TGV.
Denis is a multi-faceted drummer. When he is not playing with his band "Guilty Caps", Denis passes on his passion to his students or comes to tune our drums and install them with love in our showroom. In the drum's world, the key to friendship resides around a strong cercle of varying size, which is measured in inches. And friends like this, they are counted on the fingers of one hand.
Free as the air
Open to the four winds, Guillaume moves freely between rock and trance music. He is a stage and studio musician (Rosedale, Aziz Sahmaoui & University of Gnawa, Grand Media Blackout...), but also an experienced teacher! He teaches notably at the MUSIC ACADEMY INTERNATIONAL in Nancy, records videos for drum mag and has published different methods: "Afropulsation", "Entre Tradition et Systèmes" and "Triplet Control"... Guillaume, a precious travelling companion in the ASBA adventure.
When we first met Jean at the factory, he was with Daniel Romeo, a huge bass player (and also drummer), with whom he now shares the musical direction of The Voice in Belgium. Producer, composer, star drummer at RTBF, sound engineer, founder of the Purple Sheep studio and more recently of the Pieuvre studio near Brussels, Jean is hyper-active and ultra-creative. Native of Lyon, he even finds the tempo, among his 10,000 projects, to be a drummer on the pop and indie scene with his two bands, King Child and Atom.
Thomas & Edouard
They had captivated us with their electro rock sound as the opening act for the band "L'Impératrice" Under the same label… We are delighted to be partners with the band "Pépite" (nugget in English…) with whom we are touring for many dates in France and Belgium! Thanks to Thomas and Edouard for their trust, the Microqlima label and Universal Music Group.
The sorcerer's apprentice, season 2.
Benjamin, it is dual. He's a bit like our Doctor Jekyll and Mister Hyde.
On the one hand, the serious and diligent Benji' of the workshop, shy and reserved.
On the other hand, the Jamin' who, when he takes the sticks to play the drums, turns into a stage beast who makes the show!
In short, Benjamin is 2 apprentices for the price of one!
The Backstage Paris
When we first met the famous french musicians family Chédid, it was in Montrouge, near Paris, at MusicLive, the studios founded by Dom Harel. Hyper active, hyper creative and born entrepreneur, Dom knew how to build the PlanetLive Group with only a baker's degree in his Pocket! This company, which has become the leader in France, integrates production, backline and residencies for artists from all over the world, such as the Rolling Stones. Total respect! So when he presented us his new venue dedicated to music, "The Backstage", which combines a New York atmosphere and music scene, we said yes right away… and for a long time to come...
Chien Fou Drummer
When Mik Prima from Auguri Productions called us for Raphael, we were far from ready to make our first kit. This was just before the start of Arthur H's "Amour Chien Fou" tour and Raphaël, the drummer of the tour, absolutely wanted to play on one of the new ASBA kits. "Uh... Call us back in 6 months!"..... That's what Mik did. Fortunately, in the meantime, we had set up our workshop, had our parts manufactured, developed our drums, our ranges, everything and so on. Thanks to Mik and Raphaël for their patience and trust. Thanks to them, with them, ASBA accompanies Arthur H during his tour at the Olympia and all over France! Photo Credit ©Fanny Muzy
Into the Groove
All in finesse and groove, the great Al Foster played on his ASBA with the greatest, including Miles Davis, from 1973 to 1991... To see, review and listen to by clicking here, with Sonny Rollins (* Thank you Nelson for the archive).
Jack De Johnette
American jazz drummer and pianist born in Chicago in 1942, Jack DeJohnette played with the Coltrane Quintet and then the Charles Lloyd Quartet. Drummer for Miles Davis on the album Bitches Brew in 1969, he was joined by pianist Keith Jarrett with whom he founded the famous Keith Jarrett Trio in the 1980s, completed by double bassist Gary Peacock...
In the 1930s, Josephine Baker set up her new revue for the famous Moulin Rouge Cabaret in Paris. She naturally asks to the Maison ASBA to provide the percussion and accessories.
Ringo, Beatles star drummer, has never hidden his love for Ludwig. But when it came to recording percussion on the title "A day in a life" for example, in the studios of 3 Abbey Road, he choosed the sound of the mythical ASBA two-colored congas, made in France! What an honour...
An email, a phone call, a meeting, a beer, graphic projects and a friendship was born. Happiness is simple between enthusiasts!
As creative as he is unclassifiable, Christian Vander (Zebëhn Straïn Dë Geustaah), the charismatic drummer and founder of Magma, gave its heyday to the Asba 100% metal kit. Did you say stainless? It is not impossible that we relaunch this kit, soon ...
It would take a huge website to match Christian Garros' size, one of the first to be endorsed by Asba, and above all a great signature for many models. This genius drummer has played with the greatest names such as Stéphane Grapelli, Miles Davis, Lester Young, Bill Coleman, Duke Ellington, Quincy Jones, Pierre Michelot, Lalo Schifrin, Michel Legrand and many others...
This great international jazz player has made a fantastic contribution to Asba, in terms of image, technical and artistic collaboration. Among other notable innovations, he was responsible for the creation of the famous Caroline pedal, which was a worldwide success (the name pays tribute to his daughter). The rebirth of our brand could well be accompanied by the rebirth of our complicity.... Especially since he has something to do with the return of the brand: Our founder started playing drums in 1977 with Asba signature chopsticks "Daniel Humair"!
Andy has always been in love with the brand, and it was Andy who created the first tribute site dedicated to Asba before handing over to Gilles Dalbis. It is a lot thanks to these two men that the brand's memory has remained almost intact in the hearts of enthusiasts around the world for so long.
The setting of a snare drum and the trade secrets of the major brands hold no secrets for him. Top seller of the Baguetterie Paris shop for many years and presenter of the BagShow great years, Franck Drouillac has been with us since the beginning of the ASBA return adventure. His unfailing availability, his immense generosity and his encouragement, constantly delight our hearts and our guts.
Come on everybuddy
Between BUDDY DRUM SHOP and us, it's a great love story... So we endorse Fabien Tournier, a very talented drummer from the Toulouse region. Welcome Fabien!
A Toulouse native with Mediterranean origins, Fabien started playing drums at the age of 5 encouraged by his father, a professional musician. At 8 years old, first concert and registration at the Dante Agostini school in Toulouse. In 2003, admission to the Toulouse Conservatory. 2006, 1st prize for drums, mention Very Good and congratulations from the jury. Since 2009, Fabien plays in various bands such as the Big Band Garonne, Line, Headbangers, the Sacqueboutiers de Toulouse, Offground Tag, Kathy Boyé and the DTG Gang, Rockbox fanfare (semi-finalists of "La France a un incroyable talent" on M6 tv channel) .
Don't get moving
Always present, always ready for a new project. In addition to being a long-time friend, Franck Perez is nonetheless a highly talented artistic director and graphic designer trained at the Fine Arts School in Perpignan. It is to him that we owe a large part of our graphic charter.
Drumtech for many years on major tours (M, Julien Doré, Indochine...) and founder of the custom brand Think Drums, this cycling enthusiast knows drummers, drums and ASBA inside out. Stubborn perfectionist at heart (which is also why we love him), he is now the brand's Technical Director. Bapt' is the best!
Some encounters are transformed into images, just in a click. Annabelle is one of those people met at Progressive Drum School who have fallen in love with the ASBA adventure. Founder of Kaïzoku Photography, Annabelle has specialized over the years in concert photography, and more particularly drummers. For some, she has even become the official photographer. Annabelle is in any case the team's official shooter.
Composer, concert performer, percussion instrument maker, Gilles Dalbis devotes himself to improvised music. Gilles has always been passionate about the brand, and it was Gilles who took over the website animation, created by Andy Youel in tribute to Asba. Thanks to them, many fans around the world have been able to share, document and feed an impressive archive collection.
While digging through the archives, we came across nuggets.... Yes, Elvin Jones, the huge Elvin Jones endorsed at ASBA! His incredible polyrhythmic playing, his totally disruptive approach to drumming and the influence he exerts on many musicians make him one of the most important drummers of the twentieth century, no less. Active for seven decades, Elvin Jones has worked with many musicians as a sidemen but also as a leader of his own bands. The role he played in John Coltrane's mythical quartet in the 1960s is probably the height of his career. On his dedication, "I think these drums are the most beautiful and best ever seen...". It is a great pride for us to see his name linked to ours.
Marc masters the guitar and the composition with as much speed, creativity and energy as his motion design station. He has no equal in bringing the images up to the rhythm of his electrifying choruses. The proof? Our teasing film for Bagshow 2017.... And our welcome video on the site with "Tootie" playing on Asba with Sonny Rollins. We never get tired of it!
Ma ma ma Ma Marylène
"Marylène, tu es ma reine Marylène, tu me fais be-bop dans la tête, be-bop dans le coeur, oh Marylène ma ma ma ma-ry-lène, je cherchais une reine pour aller danser, j'ai vu Marylène, alors je l'ai invitée, oh Marylène ma ma, ma Ma-ry-lène…" (Lyrics and Music Gérard Blanc, Martin Circus)
In the first ASBA return supports, Thomas Millo, the founder of the first brand of T-shirts dedicated to drummers, RLRRLRLL. A stroke of genius XXL! (Here with Yves Giraud, Les Fatals Picards)
Armand Molinetti was more than a drummer: he was a real showman who knew perfectly the technique of the military drum, a celebrity loved and admired by all. Between the 1940s and 1960s, Armand Molinetti played in the big bands of Alix Combelle and Jacques Hélian during the occupation. It is there that he became friends with Alfred Boudard, the founder of ASBA.
When not hiking in the mountains or reproducing railway networks on a HO scale, our industrial designer Alexandre Lautsch designs, among other things, the monumental stainless steel staircase of the Musée des Confluences in Lyon and our fittings in 3D. All this with a really disconcerting ease. With him, we reach the top!
In life, there are very few people about whom we can say that, without them, none of this would exist. These people are necessarily unique, absolutely precious, undeniably daring, totally passionate, always caring. A little crazy too, no doubt. (And sometimes even, extremely discreet...) We don't know if you have the chance to know even one of them. We do, though. This person's name is Bruno.
Chauvins the Londoners? Not so much. Those of Status Quo did not hesitate to cross the Channel to get some Frenchy ASBA kits in the 70s.
Salut les copains!
When he doesn't go to Rio, de Janeiro, Claude François jumps over his Asba drum set at the end of his concerts. Cloclo is obviously famous for his dazzling singing career, his magazine "Salut les copains", etc... But he was also an excellent drummer and percussionist!
(Here with Jacques Périn)
" -You know, I really like what you do! ». This was announced by Jacques Chirac during his visit to Jacques Périn on the Asba booth at the Paris Music Fair in 1970 (he was not yet Mayor of Paris or President of the Republic, but held a post of minister under the government of Pompidou).
Manager of the Roll & Swing exhibition and author of the eponymous book retracing the history of drums in France (a great gift idea!), Philippe Nasse is an inexhaustible source of knowledge and a mine of very valuable information. He has real treasures in his collections, the result of a life of assiduous research. A true living memory dedicated to the drums!
He is one of the most popular and internationally known French singers. Described as "the divinity of French pop" by music critic Stephen Holden, Charles Aznavour was awarded "the most important variety singer of the twentieth century" by CNN and Time ahead of Bob Dylan, Frank Sinatra and even Elvis Presley. According to his record company, he has sold more than 180 million records worldwide. Well, from there to say that it's also thanks to the sound of his drummer's kit, let's not exaggerate anyway!
In every team, you need a geek. Ours is called Eric. Eric Delorme. Sometimes he has his head in the clouds, but when he is at the controls of his turbocharged computer, he happily crosses the sound barrier. All of it in 3D!
Founder of the Progressive Drum School network, 1st prize at the Conservatoire, student of Joe Porcaro (Franck Sinatra, Madonna...), Philippe Jeoffroy is one of our most friendly supporters. But don't tell anybody because he is officially endorsed by Ludwig, his favourite brand!
Open the doors
Johan, our Community Manager has (at least) 3 passions in life. 1: music, for which he has devoted his life since the age of 6 (guitar, drums, piano, double bass and bass, music school, conservatory, musicology college, specialized master's degree in contemporary music...); 2: The Doors, on which he wrote a book prefaced by Philippe Manœuvre (still available in good bookstores); 3: social networks, which he animates especially for Asba (here with John Densmore, The Doors drummer, at the book’s launch).
Our web design and digital ergonomics specialist! Fred is also a cartoon artist, interior designer, furniture designer, and many other passions when his schedule allows him to do so...
Air (Force) One
Erwan Pagis has 2 passions, not incompatible: wood and drums. Erwan created the Feel Good recording studio, plays in the band The Soul Funk Soldiers and has recently trained as a carpenter. This is typically the ideal profile to work with us one day!
Drummer of the London psychedelic rock band Stray, Ritchie Cole starring in the UK ASBA distributor's ad in 1970...
When he doesn't present the TV news or a cultural program on the radio, Stéphane gives us a hand and his glance to make our films (Garage Prod). All this with an immense kindness, a great talent and a big smile (like on TV). A friend, a real one, what! ©Photo credit Richard Bellia
Percussionist and drummer of Eddy Mitchell for many years, Jack Thomas was a fervent ambassador for the brand on the most famous stages.
A beautiful tribute offered to Asba by Éric Serra Tosio, the drummer of the very talented and highly creative rock band Dionysos, on the visual of their concept album Bird'n'Roll.
Jimmy Hendrix's iconic drummer, Mitch Mitchell is one of many drummers who could not have imagined playing his bass drum without his Caroline Asba pedal, developed at the time with the famous jazz drummer Daniel Humair.
Jean-Pierre Prévotat, a very famous name on the French scene. He has accompanied Johnny Hallyday, Claude François, Antoine, Michel Pornareff, Daniel Balavoine, Nancy Holloway, Jean-Jacques Debout... And of course, a founding member of the mythical Triangle group.
Drummer of Sinatra and Madonna (among others), father of the Porcaro Brothers, founders of Toto.... Joe is what you could call a genuine giant in drums. So you can't imagine the emotion when he told us that he had played a lot with his Caroline pedal, which he carefully kept in his collection!
A mega star, a big cigar and two Asba congas.... Ladies and Gentlemen, this is Tom Jones, the man with 100 million records sold, elected artist of the Millennium by Rock & Folk magazine!
The G, a band that we especially like, full of freshness and energy, 2 kids really out of the ordinary as glowing as their native Corsica, and parents made of solid gold. We love it!
3 magnificent Asba kits on the single cover of Giuliano e i Notturni, a successful Italian band in the 70s!
From father to son
Son of the famous jazz musician Alix Combelle, Philippe first learned the piano, then the tenor saxophone and the double bass before discovering the drums. In 1957, he started in his father's orchestra, before joining Henri Renaud, where he already played drums and played with Zoot Sims.
He has a great time in Senegal and on his famous blue-white-red drum set, René Guérin, the drummer of the Martin Circus! Thank you René for your support, your friendship and your loyalty...
As a jazz drummer, he has accompanied many musicians. He has been heard with Kenny Werner, Bob Brookmeyer, Thomas Clausen, Bill Evans, Eddie "Lockjaw" Davis, Jackie McLean, Dexter Gordon, Ray Brown, Donald Byrd, Don Cherry, Art Farmer, Hank Jones, Thad Jones, Ben Webster, Stéphane Grappelli...
This jazzman from Béziers is a legend. René Nan began his career in post-war Paris where he played with the greatest American artists who had come to experience jazz-sur-Seine (Dexter Gordon, Kenny Clark, Art Simmons...) and the greatest French jazzmen of the 50's such as Guy Lafitte or Django Reinhardt.
Arthur et Armand Motta
Born in 1922, Arthur Motta comes from a family of musicians (his father is a music teacher, his brother Armand will be a pianist and conductor). He learns the violin from the age of 9 years old but it is the drums that will make him known. More
After studying accordion and drums, Roger Paraboshi began his professional career in 1945. A great first at the time, Roger accompanied the waltzes with brushes as part of the Ramon Mendizabal orchestra. More
The metal drum in Norway! The Titanic group (Do not be superstitious) was formed in 1969 in Oslo. At that time, the band includes guitarist Janne Løseth, bassist Kenny Aas, drummer John Lorck, and percussionist Kjell Asperud. More
It is impossible to summarize in a few lines the immensity of Dante Agostini and his great friendship with ASBA. A student at the Douai Conservatory alongside Georges Prêtre, Maurice Allard and Jacques Dièval, Dante became immediately a professional drummer… More
Jean-Marc Halitim Anthoard
Jean-Marc is our workshop manager but above all, he is a great guy. In addition to having a heart of gold this big, he has all the gold in his hands. Just as comfortable with metal as with wood, he knows how to do everything in a workshop. Jean-Marc has Always been passionate about vintage and is the number 12 of the Scooter Club de Lyon, where he regularly rebuilds the engines of the old Vespa or Lambretta with a deconcerting, even irritating ease! But Don't worry, we eventually found a big flaw in him: He played 10 years in a blues band on a drum set… Capelle Turbo. Come on, we forgive him ;-)
A long friendship has linked ASBA to Marcel Blanche, a student of the Dante Agostini school and drummer of Sacha Distel, Jacques Martin at the Folies Bergères Cabaret in Paris... A legend!
Ben (Harper) Mercusot
Web developer, but not only. When Benoit Mercusot comes out of his lines of code, it's because he is pinching the strings of his guitar. It is to him that we owe our very first website developed in a hurry the day before the BagShow 2017!
Albert 'Tootie' Heath
A huge "Jazz hard bop" player, nicknamed "Tootie" by his friends, Albert Heath played on Asba to accompany real legends. See for yourself : John Coltrane, J. J. Johnson, Wes Montgomery, Art Farmer, Benny Golson's Jazztet, Cedar Walton, Bobby Timmons, Kenny Drew, Sonny Rollins, Dexter Gordon, Johnny Griffin, Herbie Hancock, Friedrich Gulda, Nina Simone, Yusef Lateef...
our neighbor across the street
When Leo ordered a t-shirt from us over the internet, we found out a few days later that he lived right across the street from the workshop. Exactly 5 meters away, door to door (we checked)... We then thought that this young drummer was a real web geek, so we hired him! His multiple talents are as much at work on our videos, the animation of our social networks as on the kits in the showroom.
Unsuspected imitator talents, a gift for the guitar to be confirmed, a bad temper, but a heart as big as the planet he has always traveled to in search of beautiful images to shoot. And always ready to help us finalize the last urgent presentation. Christophe, a rock-hard head we love!
Famous drummer between the 40s and 60s, André Jourdan played, among others, with Django Reinhardt...
Even if things are changing a little bit on this side, you have to admit, there are not a lot of girls in the drum world. Fanny, it's our feminine touch in our team of hairy, bearded, tattooed guys. Expert in events and organization, Fanny is of all missions at Asba. Among other things, she is in charge of the entire merchandising part of the brand as well as all the logistics to ensure our presence at trade shows such as the "BagShow" in Paris. In short, she is just essential (shhhh! don't tell her, she's modest too!). But this is only the beginning, because in fact, Fanny's real desire is one day to work in the workshop. And why not!
Between 1940 and 1970, Arthur Motta played in the most famous big bands of the time: Claude Bolling, Hubert Rostaing, Raymond Lefèvre... A member of the Hot Club de France Quintet, this particularly versatile drummer was a great star of his time and worked extensively in popular recording studios and with all the big stars. "Finally a French material of international class" can be read on his dedication... Make Asba great again!
The Bag Boss
We cannot reasonably talk about the history of drums in France without mentioning Philippe Lalite. The opening of Baguetterie in 1979, the first brand entirely dedicated to drums and percussion in France, is him (a concept still unique in Europe to this day).
You said Soft?
When we announced our comeback, some people thought it was a fakenews. Others imagined that it was only going to be one more marketing move surfing on the vintage trend. Others also thought that we would put the famous "diamond" ASBA on cheap kits made in China! Behind all this is the legitimate concern about whether this comeback would live up to the reputation. Since the beginning of the project, it is precisely this will that has driven us! It is also the reason why we spent so much time and energy working on our new kits... On the drummer's forum "La Drummerie", many people commented on this. The demands of enthusiasts are as high as the height of the expectation. Among them, "Soft" (he will recognize himself) has challenged us by his elegant and well-soaked writing. So thank you to Soft and all those who are making us progress with their kind and constructive comments.
At ASBA, all the models of the time were developed with reference drummers. This was the case, for example, of Jean-Marie Hauser, a great musician, who worked with artists such as Charles Aznavour, Jean Ferrat, Michel Delpech, Michel Fugain, Nina Simone, Sammy Davis, Ray Charles, and many others... A drummer with an "international dimension", as written on the famous stamp present inside our shells since the 1960s.
Drummer and test person
Author, test person and drummer… Mickael is part of our friendly team of experts who regularly test our kits. When he doesn't do it officially for Batteur Magazine, the french magazine dedicated to drummers, he does it for his own pleasure. And so ours too!
There are rare encounters that change the course of your life. Marc Périn's is one of them (on the left in the photo, with Steve Gadd). Descendant of the Boudard family (founder of ASBA), Marc grew up in the workshop, in the middle of shells, hi-hat stands and foundry moulds… More
In addition to being an incredibly patient drum teacher, Raphaël is always there for Asba. He was the one who, for example, provided the demos on our BagShow 2017 booth at the Moulin Rouge in Paris and who informed the many visitors. Our comeback was a big challenge after more than thirty years of absence and to be honest, our stress level was quite high. Big Up Raphael! (Photo credit: ©Kaïzoku Photography)
Music is magic. Jean-Marc, leader and guitarist of the STUD, gave us a big hand. We didn't know him and yet he worked hard to find us a room in 48 hours to make our videos just before the BagShow 2017.
He is Philippe Jeoffroy's right-hand man at the Progressive Drum School. Fortunately, he still has his wrists and feet available to play and teach the drums to the school's students! (Here with Aaron Spears ©Photo Annabelle Chevallier - Kaizoku Photography)
Jean-Yves lives in Niger where he makes solid silver jewellery for Hermès in his workshop. They are real works of art, handcrafted and chiselled. Each piece is unique and tells its own story. One day, Jean-Yves offered us the representation of our logo on a silver plate, like that, for the pleasure of encouraging us in our project. It's decided, it'll be our lucky charm! That's how our friendship was forged.
The Monks… totally crazy as we like it! Roger Johnston, the drummer was a big fan of the brand. Besides, Roger was already playing on Asba when the band was still called The Torquays.
A steak/chips, a bunch of friends, a few beers and the right playlist... At the restaurant Les Gogniols, with his partner Marika, Emmanuel has no equal to feed our souls, all heart and with the added bonus of Marilou's smile. Photo: Jean Paul Bajard
It cannot be repeated often enough: Do not leave anything in your children's hands! Guillaume starts playing drums at 7 years old, with the first pair of "Asba" sticks with the signature "Daniel Humair", marked in blue (if you have a pair, please let us know!). It was in 1977. 40 years later, suffering from annoying repeated tendonitis in the wrists, Guillaume has to give up the sticks (to the joy of his neighbours), but not his childhood dream: making drums! An entrepreneur at heart, and after a meeting with Marc Périn (the little nephew of founder Alfred Boudard), Guillaume decides to relaunch the Asba brand, with the help of his old buddy Bruno.
The Rock Knight
Our drums, it is those who play them who speak about it best!
"My new and very beautiful girlfriend for the next few years, her name is Simone from ASBA, the famous French brand of the 70's which is now being reborn in Lyon, thanks to Guillaume Pornet and his team for a careful and beautiful French manufacture. I personally started my drumming career on ASBA in 1970 and almost 50 years later again behind these drums, it's just incredible".
Guy Too will be on Millennium Art Music's "The Rock Knights" tour, first date at La Cigale.
Coincidences have been part of our history since the relaunch of our beloved brand. A very recent one: in the week of the release of our Simone model, the opening of the Comptoir Simone, 300 metres from the factory! With Pat and Baptiste, the bosses of the establishment, we immediately became friends. It's normal, when you have a Simone in your heart, it creates bonds!
Author of hilarious Morning Sketches that he publishes daily on social networks, Rodolphe is also a talented graffiti artist who makes superb graphics on the walls of Paris, Lyon and elsewhere, such as at Asba workshop for example.
You can be German and love the quality Made in France. This is the case of Chris who is one of our first fans and supporters on our FaceBook page. Passionate about the Asba brand for a very long time, he regularly shares pictures of the treasures in his collection on the "Asba Owners" page. Just for the sake of it, without being asked, Chris gives us valuable marketing advice and even offers us translations of our texts into English... Chris is Magic!
Fred is an unclassifiable photographer and a Jack-of-all-trades. But the worst thing is that he does everything with talent. Fashion photographer, he shoots the most beautiful models in the world for major brands of clothing or jewelry. As an art photographer, he invents incredible productions that are exhibited in contemporary art encounters or in the famous International Photo Festival in Arles. A photographer-journalist, he went in war zones all over the globe to reap smiles of hope on the faces of children. Dedicated photographer, Fred regularly opens the doors of his studio to immortalize our stars made of wood, chrome and glitter.
At the time, many of the major bands were touring all year round on the roads of France and elsewhere… Here is Pol Alain's orchestra with himself playing on ASBA (thanks to Thierry Bonnafé for the archive)
L'atelier Du Rythme
Sebastien, we like him, we share him and we subscribe to his drummer/ Youtube talent! At the age of 6, he already plays on an ASBA and starts drum lessons. His passion took him to the DANTE AGOSTINI school and then to the Versailles conservatory. Drummer to Military Parachutist Music for 10 years, he then becomes a professional drummer. National and international tours, studio recordings and TV and radio performances follow. The desire to pass on his knowledge and his passion pushes him to create "l'Atelier Du Rythme" on YouTube. The objective? To help beginners and experienced drummers to have fun, develop and expand their knowledge. It's a real pleasure to work with Seb because of his talent which is expressed on our kits as well as his unfailing smile.
The real big star at ASBA is called Caroline. This bass drum pedal, invented in the late 60's - early 70's in collaboration with Daniel Humair has indeed marked "not only the history of the brand, but above all the world of drums, no more and no less. It owes its name to one of Daniel's daughters, respecting the ASBA tradition of naming a new model after a female first name. The Caroline has been the undisputed reference for bass drum pedals for decades, in the 25 countries in which it was distributed. In the USA, it was even Ludwig who distributed it exclusively! That's how the greatest drummers of the planet fell in love with the incredible technical progress of this extraordinary pedal that was already shaking up all the standards of the time. We've seen big names play with this pedal that has become mythical: Mitch Mitchell, Joe Porcaro, John JR Robinson... to name but a few. Even today, not a week goes by without enthusiasts asking us for the return of this extraordinary pedal, still totally innovative more than 40 years later. We promised ourselves to bring Caroline back to life, because ASBA wouldn't really be ASBA without her!
Edouard, he is our very own Bill Gates, our IT Genius without whom we would be in trouble when our server crashes, when our emails get stuck in the pipe that connects us to Silicon Valley, when a screen goes black… In short, Edouard, when Something goes wrong somewhere, he is the one we call. Whether it's 2 A.M. or a Sunday afternoon, Edouard is always there and we must admit it is very reassuring! Edouard, we love you!
"Don't tell his mother he's a professional drummer, she thinks he's a finance manager..."
Bruno was introduced to us by Nico Charré, the boss of the Millennium Art&Music label, of which we are partners.After collaborating with Zaz, Joyce Jonathan, Charles Pasi, Mayra Andrade, ONB, among others, Bruno now holds the sticks for Geoffrey Secco's amazing show "Concert under Hypnosis". At the same time, Bruno also accompanies Boney Fields, Lulu Gainsbourg, The Big Hustle or Chine Laroche, when he is not recording drums in his own recording studio. Bruno began playing drums at the age of 6. Despite a master's degree in international finance, he graduated from the prestigious Agostini drum school in Paris with flying colours. But one does not prevent the other: As everyone knows, to play really well, you have to know how to count!
Praised be it
At home, Malo is not a saint (joke signed Léo...) but he masters to perfection the paradiddle, Call of Duty (well, almost...) and the subtleties of the commercial rules for export (oh yes!). Which is largely commendable, despite everything, when you have to ship a battery to Australia or Canada!
Gian's life could be summed up in 3 "B": Baskets (sneakers) (He owns an impressive collection of sneakers from all over the world and legend has it that you will never see him twice with the same pair); Beer (His IPA culture is limitless, Gian is able to find you a bottle from a Ukrainian micro-brewery...); Batterie (Drums) (Gian is a drummer in many projects like Royal Air Funk and he is unbeatable in vintage models that he particularly likes). We would be tempted to add a 4th one with Business (Maybe a complex and indefinite result of the first 3 B's?): Gian joined the ASBA adventure on a crush as International Sales Director.
Delivery man by day, bouncer by night... When Ichem doesn't close the doors of nightclubs with nervous revellers, he opens those of his truck to ship our batteries to other destinations. Ichem, always ready for our adventures, especially after drinking his traditional sweet coffee!
Edit: Now, coffee is "sugar-free".