A story born in 1927

Do you remember the Asba story? It all began in 1927 in Limeil Brévannes in the Paris region. Alfred Boudard, musician in Jacques Hélian's Great orchestra and genius handyman, builds a support to put his instrument away during breaks between two rehearsals.... The first "stand" in the history of music was born! And with it, the great adventure of ASBA.

The birth

1927

The birth

Alfred Boudard, musician and genious inventor, founds the A.S.B.A. company. (Alfred & Simone Boudard Accessories). The workshop then manufactures stands and mouthpieces for trumpets, music stands and sound effects instruments.

The Maison A.S.B.A.

1930-40

The Maison A.S.B.A.

Maison A.S.B.A. works with the new icon of Paris, Joséphine Baker, to make the percussion instruments for her new revue at the famous Parisian Cabaret Moulin Rouge.

During the war

1940-1945

During the war

The period imposes a strong slowdown of the production but fortunately, Alfred did not completely leave the musical practice. In 1943, Jacques Hélian, the conductor of the famous orchestra of the same name was demobilized. He created his own orchestra and invited Alfred to join him on several tours. It was during a show in Lyon, when a trumpet player forgot his mute, that Alfred cobbled together a very efficient cardboard mute. Simone suggests him to optimize it and to create a new line of products but the war, imposes the cessation of the activity.

Restart of activity

1947-1949

Restart of activity

The activity restarts after the war to further develop drums and percussion instruments, at the time Jazz and be-bop arrive from across the Atlantic.

Revolution: the Revelation snare drum

1948

Revolution: the Revelation snare drum

Made of stainless steel, the first Asba snare drum has marked the history of drums in France and around the world. It was the predecessor of the later „Super Revelation“ with its famous adjustable strainer on both sides.

The growth

1950-1959

The growth

In 1951, after Simone's death, Jacques Périn, Alfred's nephew, joined the company. He is trained by his uncle and the small team of a few employees. The contribution of his commercial competences participate in a determining way to the development of the company. In 1953, Alfred, suffering from kidney problems, took an early retirement and Jacques took over the management of ASBA.

In 1956, ASBA installed a foundry in its workshops to produce shells and small parts in two ovens. The production of batteries is in full growth. In 1958, the Dermaplastic skins are manufactured in its workshops. The best French jazz and variety drummers now play on ASBA.

The star years

1960-1969

The star years

Around 1963, the shells were converted to international measurements. Innovations were in full swing. The gigogne drum kit, a new hi-hat tilter, two-tone congas made of mahogany and lemon wood... At the beginning of 1960, the Armand Molinetti pedal was created, then, at the very end of the 60's, the Caroline pedal, imagined in close collaboration with Daniel Humair, was a fantastic success. This pedal, later sold in the United States by Ludwig, is sold in thousands of copies. It was used, among others, by Mitch Mitchell, Jimi Hendrix's drummer.

The Caroline Pedal

1965

The Caroline Pedal

Invented in close collaboration with Daniel Humair, the Caroline pedal quickly conquered the world with its incredible inventiveness. Distributed in the USA by Ludwig, the pedal Caroline was a fantastic success. The greatest musicians of the time were equipped, including Mitch Mitchell, the drummer of Jimi Hendrix. At the time, Marc Périn went to the US with a Caroline in a sports bag ... A few months later, it was adopted by all the great American drummers!

The Stars Years

1970-82

The Stars Years

The innovations are in full swing, including the Revelation snare drum with a strainer adjustable on both sides, the Gigogne drum set, the Charley foot tilter, two-tone congas, the Caroline bass drum pedal... Sold by Ludwig under license in the US, it will be a worldwide success. The greatest drummers of the time endorsed and played ASBA drums

The closing

1983

The closing

ASBA is facing strong competition from Asia. To resist and increase profitability, it would be necessary to invest in new industrial tools. Unfortunately, this decision, which involved their traditional know-how and strong banking constraints, was not accepted by the management. ASBA closes the doors of the factory.

In the cupboards but also on stage and in the studios

1984-2015

In the cupboards but also on stage and in the studios

With the craze for vintage equipment, ASBA drums and percussion instruments are gradually coming out of the closets and attics. Many enthusiasts of the brand are restoring them, pampering them and hunting down good old Revelation snare drums. 

The Revival Of The Brand

2016

The Revival Of The Brand

Passionate about the brand since his childhood (his first drumsticks were A.S.B.A. "Daniel Humair" when he was 7 years old), Guillaume Pornet decides to relaunch the brand and the drums manufacturing in France.

The return of A.S.B.A.

2017

The return of A.S.B.A.

At the invitation of Philippe Lalite, creator of the Baguetterie specialized store and organizer of the Paris Drum Festival, A.S.B.A. officializes its return by presenting 2 prototypes during the 2017 edition of the BagShow at the Moulin Rouge. All the stars present come to the booth. The welcome is very enthusiastic, the feedback very encouraging... Many articles are published on the Internet, Batterie Magazine devotes 3 double pages to the brand's return.

A.S.B.A. is back!

2018

A.S.B.A. is back!

Organization of the team, product development, design and manufacture of parts and shells, setting up of the website, creation of the manufacturing workshop in Lyon, collaboration projects with great artists... Asba is back!

ASBA at the Namm Show

2020 

ASBA at the Namm Show

ASBA has a booth at the Namm Show held every year in January in Los Angeles, U.S.A. It is one of the largest international shows bringing together all the players in the instrument making industry, all categories included. Steve Maxwell, the specialist of vintage drums in the United States, buys all the models exhibited on the ASBA booth a quarter of an hour before the official opening of the show. The patented TopLug system, an innovative skin tensioning concept that allows the drummer to choose the number and position of the tension rods independently on the strike and tone sides, is also revealed. A meeting with John JR Robinson, arguably the world's most recorded drummer, led to a partnership with the TopLug signature snare drum.